Squishmallows – Soft, Round, and Surprisingly Hard to Stop Collecting
What starts as "just one cute plush" tends to escalate quickly. Squishmallows have built a devoted following not through aggressive marketing but through the simple, undeniable truth that they're extremely pleasant to squeeze. Here you'll find everything from the classic plush figures to accessories that let you take the squish on the road — or at least to the shops.
What defines Squishmallows?
Squishmallows are a line of plush toys created by Kellytoy, a subsidiary of Jazwares. Launched in 2017, the brand distinguishes itself through ultra-soft marshmallow-like filling and a roster of original characters spanning animals, fantasy creatures, food items, and seasonal designs. Each Squishmallow has an individual name and personality profile, which has contributed to their collectible appeal. The brand releases limited editions and retailer exclusives, driving a secondary market among collectors. Squishmallows are available in sizes ranging from small clip-on versions to oversized plush exceeding 60 centimetres.
Frequently asked questions
What makes Squishmallows different from other plush toys?
Squishmallows use a proprietary polyester filling that creates their signature marshmallow-soft texture. Unlike traditional stuffed animals with firmer stuffing, they compress easily and return to shape, making them popular as comfort items and travel pillows as well as collectibles.
Are Squishmallows suitable for children?
Yes, Squishmallows are designed to be safe for children and are typically labelled for ages 0+. They contain no hard parts or small detachable pieces in their standard designs. Always check individual product labels for specific age recommendations.
How do I care for Squishmallows merchandise?
Most Squishmallows plush figures are machine washable on a gentle cycle with cold water. Air drying is recommended to maintain their shape and softness. For bags and accessories, check the care label as materials may vary.
Assortment overview
The plush figures form the heart of the collection — the original squishy companions in their full, huggable glory. For everyday carry, rucksacks bring Squishmallow designs to your back, while shoulder bags offer a smaller option for essentials. At home, lamps provide character-shaped ambient lighting, and the pillow category delivers comfort items purpose-built for lounging.
What goes well with this?
Honestly? More Squishmallows. That's how it works — you get one, then you spot another with a slightly different expression, and suddenly you're rearranging your shelf. If you're shopping for a gift or looking to expand a collection, mixing a plush figure with a matching bag makes for a pairing that's both practical and deeply endearing. No one has ever complained about receiving too much softness.
